以敘事驅動的品牌與視覺設計，做文化與商業之間的轉譯者。
Narrative-driven brand and visual design.
translating culture into form.
translating culture into form.
吳奕裴是一位跨文化的品牌識別設計師與創意總監，長期透過品牌策略與設計，探索文化如何在不同地域與時代中持續被理解。自 2008 年投入設計領域以來，始終相信，好的設計不只是建立識別，而是在文化、功能與時代之間，找到能夠被理解、被延續的表達方式。
2010 年起展開海外職涯，曾於新加坡、倫敦、台北工作，現以日本大阪為據點。畢業於倫敦藝術大學品牌設計研究所，曾任職倫敦 Arup，主導與洛克斐勒基金會合作的《城市韌性指數》設計計畫，並參與 LVMH、UNICEF 等國際品牌與組織專案。
近年，她將國際品牌方法帶入文化與地方脈絡，作品涵蓋出版、音樂、電影與地方創生，並參與台南百年刺繡產業品牌轉型。相關作品曾獲 A' Design Award、Muse Creative Awards 等國際設計獎項。
2023年成立 Eventual by Design｜有常設計，提供品牌策略、品牌識別與設計系統服務，與文化機構、公共組織及國際品牌合作，協助不同文化語境中的品牌建立長期而一致的價值。
Yi-pei Wu is a brand designer working between culture, identity, and communication.
Based in Osaka, she has lived and worked across Singapore, London, and Taipei. Her practice spans brand strategy, identity systems, editorial, and visual communication for international organisations, cultural institutions, and purpose-driven businesses.
Previously at Arup in London, she led the visual design of the Rockefeller Foundation's City Resilience Index and contributed to projects for LVMH, UNICEF, and Bacardi.
Today, through Eventual by Design, she works with organisations seeking to build brands with cultural depth, clarity, and longevity.
She believes the role of branding is not to create culture, but to help culture remain relevant.