Nomiya is a casual cocktail bar offering a delightful selection of bites infused with an Asian twist. The brand aspires to create such a welcoming atmosphere that everyone feels at home, no matter the time or occasion. To capture this spirit, we developed the concept ‘All the little moments’, bringing it to life through a rich tapestry of playful illustrations that reflect the bar’s relaxed yet cheeky character.
At the heart of the visual story is Nomi chan, the brand’s charming mascot, accompanied by a lively cast of friends. Whether she visits Nomiya alone for some quiet reflection, enjoys a date night, or gathers to celebrate life’s milestones, there is always a place reserved for her. This warm inclusivity and sense of belonging lies at the core of Nomiya’s identity—a space where every moment, big or small, is worth savouring.
The kimbap packaging is thoughtfully designed for easy opening and includes clear instructions, while the takeaway bag features a bold, full-colour background that makes it easily recognisable from afar—reinforcing the brand’s vibrant and approachable character.
