Yi-Pei Wu is a visual communication designer whose practice spans branding, identity systems, and graphic strategy across diverse cultural contexts. Her approach combines analytical rigour with creative agility, offering design solutions that are not only visually compelling but grounded in clarity and purpose. Her work ranges from collaborations with global institutions such as UNICEF to bespoke projects for emerging startups.
She currently leads Eventual by Design, a studio that brings together creative practitioners from around the world to develop holistic, considered design outcomes that bridge aesthetics, function, and meaning.