Live yourself as a light,
Because you don’t know,
Who by thy light,
Out of darkness.
Because you don’t know,
Who by thy light,
Out of darkness.
— Rabindranath Tagore
Drag queens were pioneers of the LGBTQ+ movement, yet over time, many were pushed to the fringes of the very community they helped build, facing discrimination, erasure, and violence. The unresolved death of drag activist Marsha P. Johnson remains a powerful reminder of the struggles that shaped the movement.
TWeen carries that spirit of resistance forward, presenting drag not simply as entertainment, but as an art form, a form of self-expression, and a force for cultural visibility.
For the performance, I developed the overall visual direction across the campaign, from the key visual and static graphics to trailer concepts and scripts for the video content. The visual language deliberately moved across different periods and cultural references, combining queer camp, Pop Art-inspired graphics, late-20th-century retro-futurism, 1980s club aesthetics, and the nostalgic visual language of Taiwanese karaoke culture.
Rather than treating these references as a single retro style, I used them as a flexible visual vocabulary, shifting between glamour, absurdity, nostalgia, and futuristic fantasy to reflect the many identities and performances within the show.
